Selected Brand & Digital Projects
Toronto Beach Chorale
When the Toronto Beach Chorale wanted a new look for their event promotional materials, they came to me. They needed an update, and also they needed to get “butts in seats”. Their previous layouts were failing to get attention, so we came up with a unified, and eye-catching look and feel. The assets would be used in an array of materials spanning printed guides, magazine ads, newspaper ads, and digital banners. With this in mind I created a modular footprint where some elements remain constant while others could be re-arranged for different formats. I was then able to hand over the source files so that they could use elements where needed on their own.
American standard / DXV
How do you standout in the largest industry tradeshow that travels internationally? How do you elevate your current brand, and introduce a new brand in the same booth?
You go big, bold, easily transportable, and award winning.
Beginning with simple sketches, I created a dual brand experience, a booth that encouraged viewers to enter. We used a movie prop supplier to create facades that looked real, and weighed little. I used old-school mechanical know-how to create compelling experiences. If the star product is a self-flushing bidet…shouldn’t we make it flush?
Should the faucets actually flow? Yes. Not only did we win awards, we were also featured on televised news and influencer socials.
National Aircraft maintenance conference
When the AME Association of Ontario needed a refresh, I didn’t know it would “take flight”. What started as a simple event guide cover, became a total guide refresh, which then led to other guides, wearables, event signage, and even sponsor vehicle graphics. Additionally we got even more clients from this exposure who wanted their own event materials, wearables, and more.
